A family office in Devon, PA and Miami, FL transitioning to an institutional private equity fund, L2 Capital has delivered a 4X realized track record since 2010 by investing in niche lower middle market leading consumer and business services companies. L2 executes a differentiated operations-focused strategy by targeting founder and entrepreneur-led businesses that are at an inflection point where L2's breakthrough growth framework and direct operating expertise can quickly accelerate market share gain. For maximum value creation, the L2 team marries investment experience and operations leadership - including its two-time private equity firm founder and long-time investor Bob Levine, lead transaction partner and digital marketing executive Connor McMahan, experienced transaction partner and two-time eCommerce entrepreneur/CEO Peter Batushansky, and strategic leader and former Danaher executive turned KKR portfolio company CEO Lorin Cassidy Wolfe. L2 is uniquely suited to win over founders, pre-empt sale processes as the partner of choice, and drive breakthrough growth of these peculiar businesses due to its collaborative and hands-on operating approach - DNA built both from years of investing and protecting its own capital combined with the addition of its in-house Danaher-inspired strategic and operating framework that differentiate L2 from other lower middle market firms. L2's straight forward investment thesis focuses on leveraging a niche market leader's strengths to double down on its core and build talent and process 'muscle' while aggressively expanding into new end markets, categories, channels, and geographies - the ultimate share gain formula and path to breakthrough. With a decade of relationships built, L2 is firmly positioned in the banking world enabling strong deal flow, has a reputation for successfully transitioning founders while building successful legacies, and has garnered a loyal following of high net worth and family office investors.