Born from a Beverly Hills dentist's frustration with the lack of innovation in oral hygiene products over the past three decades, Bäz was created. While the toothbrush has been updated frequently -- other products, such as floss, interdental brushes, tongue cleaners, and more have been largely ignored. And with that, Dr. Elbaz partnered with his entrepreneur son, Jonathan -- to develop a new suite of industry-leading dental products centered on design, premium materials, functional excellence, sustainability, and above all -- the absolute best patient experience. Your oral health matters to us, which is why we offer the answer to obsolete tools you've been stuck using your whole life. Dental products do not need to be boring, disposable, cheaply made, and worst of all -- ineffective. Taking care of your oral health is a personal and valuable part of your daily routine that should be enjoyable, while producing real, positive results. Clinical studies show that regular use of our FDA-compliant products leads to improved hygiene, greater oral health, and overall lower dental bills. We're Bäz, and we're here to disrupt the dental industry, one mouth at a time.