Regional Tourism Organization Four Inc (RTO4), one of thirteen regional tourism offices established by the Ministry of Tourism Culture and Sport in the province of Ontario, has been called the “petri dish of tourism development in North America” by the Canadian Tourism Commission, specifically because of its innovative, analytical and non-traditional approach to growing tourism and economic development. With a $2 million budget, an office in Stratford Ontario and a small complement of staff (8), RTO4 is responsible for strategy and execution of various transient and group sport tourism initiatives throughout the year, in concert with its tourism partners and Destination Marketing Organizations from across Huron, Perth, Waterloo and Wellington.