It is now an undeniable reality that the digital life is as big as real life. This reality is met in the same way in the data world. Today’s technology makes it possible to manage all the different data needs from a single source. However, the traditional methods used in the research world made trapped us to our comfort areas. This comfort zone has already started to threaten the marketing world. New companies of the digital world are not getting their power from their labor force or their capital. Thanks to the technologies they use and their ability to adaptation rate, they are confident in threatening and replacing the well-established brands. Changing the approach to the data, is an inevitable necessity when the world changes such a shell. Missing the digital world where data travels in an organic way means missing data. Trying to digitize traditional data collection and analysis methods can meet a certain level of needs. However, an approach that is born into the digital world and focuses only on digital data will enable us to fully understand the people of this new world. Now our streets, meeting areas, common living spaces are digital environments. Here, VeriNays was born inside this neighborhood, and we propose to lead the way of these streets.