- The S Word will provide extensive coverage and talking points from the world's most popular sporting events. It will look to broaden your experience as a sports fan. - It will provide a weekly blog which summarises the upcoming sporting events. This gives you, as the reader, the opportunity to challenge and debate these points of view throughout. - It will cover sports that sadly do not make it to the back pages the tabloids. It will provide the information necessary to give you, as a sports fan, the opportunity to adopt a new sport either as a player or fan.