The Party People is Australia's market leader for Party Supplies and Costumes online and also operates 2 outlet stores with the Drummoyne store being the largest in the industry. The company sells party supplies, balloons, confectionery, party food, party equipment, catering supplies, theme decorations, costumes and more! The business has appeared on TV many times with shows such as Shark Tank, SBS Small Business Secrets, Celebrity Apprentice, and more. In 2017 The Party People was recognised by the Australia Retail Association as the Independent Retailer of The Year.