The Annie Phillips art for living brand generates creative design ideas by taking inspiration from the Annie Phillips archive of over 300 original artworks. Artworks are applied individually or combined to create compositions that dance and move across a surface. Space and pattern are dynamically interwoven through the unique rhythm of stripes developed by Annie Phillips creating the recognisable look of the brand. This process is a cocktail of the ancient craft of batik, modern technology and the passionate use of colour, pattern and form. The desire is to create surface decoration that is both uplifting and playful and where the final result is a ‘little piece of art for everyday living’.