Laava has developed the Smart Fingerprint® - the world's first secure and globally scalable alternative to QR codes. Laava Smart Fingerprints® are unique to every individual item, secure by design, and built for consumer engagement. Smart Fingerprints turn products into connected products - enabling consumers to authenticate and engage with them at point of purchase and beyond. Consumers simply use their phone to scan Laava Smart Fingerprints®, verify product authenticity, provenance and traceability - and engage with brand stories, rewards, promotions, competitions and more. Laava Smart Fingerprints® are the 'Gateway to Trusted Experiences' for products, documents, assets, NFTs and platforms - and can be white-labelled and directly integrated by partners. They are printed using conventional digital printing technology, and need no special inks or labels. Developed in collaboration with Australia’s premier scientific and cybersecurity organisations - CSIRO and AustCyber - Laava Smart Fingerprints® utilise patented, next generation optical fingerprinting technology. Laava delivers the Global Mark of Trust™ – the secure on-product trust mark the world has been waiting for.