D - Discovery of the most viable opportunity spaces R - Research of the consumer, market and trends I - Insights and Ideation to provide growth projects V - Validation projects are viable and desirable E - Execution support to maintain core design principles into launch Our business consulting approach centers on the existing corporate strategy and clarifies it so that it can be driven into the design functions of the organization (e.g., UX, Industrial, Communication, Interior, Architecture). We utilize design thinking practices such as re-framing, co-creation, consumer research, and prototyping to improve project success and reduce risk. We advocate for a portfolio approach to your innovation budget that utilizes academically validated best practices.