We propose a collaborative approach between industry and education, creating win-win scenarios where everybody benefits. Our idea has three phases that ultimately will result in a more resilient hospitality industry that feeds the nation in many ways. A roadmap for hospitality. An R&D centre for the industry, what does good look like and how do we get there? Building the benchmark for better hospitality businesses and a clear roadmap for organisations to follow. The school for hospitality entrepreneurship A national school for hospitality entrepreneurs – for college leavers, budding entrepreneurs, apprentices and hospitality employees – nurturing the next generation of hospitality revolutionaries. Groundbreaking courses, delivered by academics and industry experts that address the skills gap, support a more work-ready youth and remove barriers to education. An incubation hub Where concepts are tested and incubated before they are brought to market and are regenerative and distributive by design (Doughnut Economics) so that they deliver good food, good work and more shared spaces to communities not just for today but for many tomorrows.