Loyalty Chain provides innovative qualitative, quantitative and health economic research within the NHS, pharmaceutical, healthcare and digital health environments. Loyalty Chain aims to furnish their customers with the critical information they require to keep their customers and patients loyal. Research specialties: Health economic evaluations and modelling, time and value assessment of resources, patient feedback, ethnographic observations, measuring impact of new technologies, healthcare professional research, customer experience, customer loyalty, employee engagement. Research methods: Surveys, 1:1 discussions, phone interviews, ethnographic observations, recording of tasks and time conducted by healthcare professionals, focus groups, Delphi method, structured qualitative data examination, in depth quantitative statistical analysis, interpretation of results and evaluation of impact. Research target audience: Health Technology Assessment stakeholders, key opinion leaders, clinicians, specialists, commissioners, purchasers, specialist nurses, therapists, patients, carers, pharmaceutical executives and employees