'Serious About' was an experiential marketing agency providing conceptualization and implementation of strategic platforms for brands, products and services. Capitalizing on the revolutionized urban mindset where trendsetters use goods and services which blend into mainstream society. Serious about integrates tactical "experience" driven programs and projects targeting individual "lifestyles". Consequently establishing and "communicating" image, identity and awareness with projects like Nike Panna Knock Out, Bubbleclub, Pepsi Streetdance Workshops and The Box presents Urban Town. As a result, we created unique content that helped our clients communicate in a non intrusive way with it's audience.