iTRI365 creates custom-tailored training programs endurance and multisport athletes. iTRI365's certified coaches specialize in training endurance athletes, triathletes, parathletes and masters swimming, as well as personal training for general fitness. iTRI365 Timing and Event Production provides event timing services, equipment rentals and event production services for athletic events throughout Texas. In 2016, iTRI365 launched The Diva Du, East Texas' first women's duathlon. Certifications: ITCA certified triathlon coach, USAC certified cycling coach and US Masters Swimming certified coaches. USAT certified race director.