Affiniti's objective is to help SMEs leapfrog their competition by providing them with excellent online marketing services. We have the ability to provide high conversion rate websites as well as targeted traffic for these sites that is generated efficiently. We use web analytics data to deliver continuous performance improvements of both online marketing and websites. We initially started as a specialist online lead generation business in 2004 providing clients with sales leads on a pay for performance basis. Working on this basis made us rapidly learn about how best to extract value from PPC paid search marketing, email marketing and affiliate marketing. It also made us develop websites that work very effectively to capture sales enquiries. And it forced us to measure every aspect of our lead generation business - so we think we're rather good at web analytics too. We now offer these online marketing skills to SMEs so that they too can benefit from what we have spent years learning. In 2013 we launched our new personal finance affiliate programme Maximum Return - www.maximumreturn.co.uk. This offers generous commissions to those who are able to generate unsecured loan orientated traffic. So if you own websites or manage opted-in data (email or mobile phone) then sign up to monetise your traffic even more effectively. Since 2014 we have developed the Solution Loans brand in the personal finance space as a leading online credit broker. This brand sits across two main websites - https://www.solution-loans.co.uk and https://guarantor-loans.co.uk. We continue to invest in the brand and in the technology underpinning the websites.