Smartme Analytics is a pioneer company which owns a technology to gather real behavioural data from users. We provide accurate audience information and competitive intelligence to international businesses, agencies and marketing leaders. With our self-developed passive tracking technology, we monitor thousands of users through their smartphones in order to better understand their behaviour, analysing what they really do instead of just looking at what they say or what they remember. The millions of data generated are then processed and categorized with our own data mining methodology, obtaining useful in-depth insights to directly apply in your business. In addition, we complete the sighting with declarative data by asking precise questions in the users’ mobile to understand the registered behavior. The declarative methodology, combined with behavioural observation, gives more veracity to your analysis and optimizes the research process. Combining these data with social media usage, we identify user’s motivations and interests. With this process, Smartme Analytics turns the information into a key factor in the creation and implementation of competitive analysis, audience discovery, and business strategies, increasing drastically their efficiency. Our mission is not only to obtain precise and relevant information, but to be able to give a meaning to the Big Data gathered with our own technology.