Three women, researchers by passion and for work, with same interests, fully sharing objectives and values. And Nurideas was created, a startup born from the encounter of these different scientific backgrounds, linked to the biomedical and agro-food sector. Nurideas aims at becoming a central hub for the agro-food MSEs that care about tradition and quality. How? With NurTrack, the next generation traceability tool developed “for the MSEs with the MSEs”. Now, the user can describe recipes and productions to define the entire processes, from raw materials to final products and waste. NurTrack is: - Cloud-based, offered as SasS, thus limiting the burden of updating and upgrading the software; - Easy to use, flexible, powerful and user-customisable; - Accessible from any current browser on a computer, tablet or smartphone; - Available currently in Italian, French, English and Spanish. NurTrack, thanks to its modularity lends itself to be adapted to the evolving needs of agro-food MSEs around the world.