Is an independent consultancy firm providing executive-level consulting on business, sales/marketing and product development strategies. Focused on transformation, innovation, market-entry, product development, consumer/shopper experience, partner marketing, and brand penetration. Our services also include the project management, recruiting and development of teams, and organizational restructuring to support desired KPIs, which can extend into the areas of marketing procurement and operational execution to ensure full delivery of a successful strategy. With focus on data and 4P’s of marketing our goal is to translate complex issues into simple strategic solutions that can be realistically executed with the current resources, while highlighting what additional resources can yield incremental results. NovoMercatus is the Latin word for “new markets” and a direct reflection on what we focus on: the overall growth of markets by creating differentiating simple strategies that will yield to company success.