Lobster is on a mission to transform shopper media, by empowering some of the largest FMCG brands to demonstrate a positive and increasing ROI on their shopper marketing. Our proprietary cloud-based application, Plan-Apps sits at the heart of everything we do, and it is in place to make life easier across all stages of shopper media execution. With its database of over 2,000 unique evaluations Plan-Apps looks to clearly show where the best investment by retailer, channel and category lies. Unlocking effective and efficient ways of working. But we are not stopping there, Plan-Apps evaluates over £1.5 million worth of shopper media investment each month, so our clients have relevant up to date data to drive their decision-making with confidence. To see more on Plan-Apps and its functionality, please watch our demo video here: https://www.lobster-agency.com/what-we-do And our values - we stay hungry, foolish, honest. And we have fun. For new business enquiries, please contact: kate.birtwistle@shoppermediagroup.com For marketing and PR enquiries, please contact: mike.england@shoppermediagroup.com For recruitment enquiries, please contact: jodie.verrall@shoppermediagroup.com