Harnessing the Amazing Power of Pleasure The pursuit of pleasure is the most powerful driver of human behaviour. But pleasure is far more complex and sophisticated than many of us might think. It can be immediate, visceral and personal. But as we evolve our pleasure needs become more complex. So the pleasure of human touch is fundamental, but who’s to say the pleasure of philanthropy is any less important? After all, both provide pleasure in their own ways. We take pleasure seriously. And we help brands become better ‘pleasure givers’. By bringing the rich and nuanced world of pleasure to life and uncovering insights which fuel dopamine-rich pleasure experiences. After all, what’s experienced with pleasure is never forgotten. Get in touch if you want us to: 1. Reveal the power and complexity of pleasure and show how it drives behaviour 2. Demonstrate how to identify ‘pleasure insights’ that change behaviour 3. Show exciting ways brands bring varying forms of pleasure to life