Officially designated in 2008 as a Main Street community in Iowa, MSW employs the National Main Street Center’s Four Point Approach to Downtown Revitalization. Volunteers work in a concerted fashion to enhance the social, physical, and economic well-being of our historic downtown district through comprehensive efforts in the areas of Design, Organization, Promotion, and Economic Restructuring. As a not-for-profit, community-driven organization, MSW is supported by public and private investors. Collaborative efforts and strategic partnerships maximize return on investment and create a culturally diverse, economically vibrant, and highly sustainable downtown district. The award-winning MSW program is truly the product of our stakeholders, partners, and volunteers working together toward the community’s vision for downtown.