ISTA is the global technology trade association advocating for digital products, innovative services, and high-tech investments impacting the culture of sport. Reviews of publicly available research indicate a ~16% CAGR to 2026, anchored by data and analytics segments at ~20% CAGR. We divide the sector into three core areas: fan, brand and athlete technologies with eleven ancillary supporting segments. Your business will benefit from our programs and activities designed to lower the cost of entry for diverse global innovators, drive responsible and ethical technology adoption, and steer investments into global sports innovation hubs. • Marketplace Programs • Industry Board Opportunities • Global Sports Technologies Economic Forum • Industry Analysis Publishing [Quarterly Digest] Individuals who would like to stay abreast of our activities are free to signup for our notifications on the institute's page or follow via social media. Our collective success will hinge upon corporate leadership willing to collaborate for a healthy vibrant future.