Innovation noun /ɪnəˈveɪʃ(ə)n/ The process of translating an idea or invention into a product or service that creates value or for which customers will pay and will generate profit. At True North Innovation we are on a mission to make innovation accessible to all. Innovation isn't just for big companies. It's for everyone. In every organisation. Every day. Everyday innovation is about taking little steps to make the impossible possible. It’s about customer needs, not technology. It's about being competitive, not inventive. It's about doing things different. It's about doing things - better!