• Assemble the right multi-disciplinary and cross-departmental innovation TEAM • Track relevant TRENDS & TECH impacting your business • Identify customer PERSONAE and key DRIVERS representing your target segments • Boost creation of new product and service IDEAS • Visualize & test VALUE PROPOSITIONS with end customers • Define & implement profitable & scaleable BUSINESS MODELS • Assist in the development of a MINIMUM VIABLE PRODUCT and its testing in a customer PILOT