Sethi Couture is defined by the philosophy of elevating everyday life. Life's simple yet significant pleasures bring a sense of fulfillment whether it is sipping a cup of afternoon tea, enjoying lunch with one’s wedding china, or reveling in the details of a landscape during an evening stroll. We believe that jewelry embraces this same philosophy. A simple yet significant luxury in one’s wardrobe, jewelry is meant to be effortlessly worn and celebrated, not be tucked away in a box. Each of our designs is purposefully imagined with the intention of elevating everyday life while embodying heirloom quality that can be cherished and passed down for generations to come. Sethi Couture is designed using the intrigue of natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts. Elegant jewels are created with lively hues and unexpected cuts that delight the eye and capture emotion. Our signature style depicts an old world charm yet contemporary glamour, evoking a rich history and timelessness. Set upon the backdrop of 18kt gold, the captivating pieces transcend time, place, and occasion.