In 2014, Aaron Bird started Eventrac with one clear vision. To provide UK sport event organisers with a quick and easy online event marketing, management, and registration service. Eventrac’s sports event management and marketing platform enable sport event organisers to easily manage a participants' journey from the moment they learn about an event, through registration to race day and beyond. Effective online tools and valuable data insights make it easier to attract, engage and delight participants with a race day experience that makes them want to come back for more. Now eventrac's B2C sports event management software can become the growth engine for your endurance sports event business, powering all the online tools and specialist integrations you need to deliver outstanding sports events and most importantly, build meaningful lasting relationships with your participants, charity partners, corporate clients and sponsors With a passion for both endurance sport and software, our development team based in West Sussex, collaborates with new and existing users and industry partners to develop bespoke features and integrate third party specialist applications that extend and enhance eventrac’s effectiveness. Today hundreds of event organisers use eventrac to grow their events and deliver unforgettable race day experiences to thousands of athletes throughout the UK.