In 1996, Robert Nichols, Ph.D. founded S.L. Reed & Company, a broker-dealer, based in West Los Angeles. The firm’s mission then and remains today is to advise and serve the needs of corporate retirement plans and individual investors. While our historical experience in providing services to retirement plans and individual investors dates back to 1971, we continue to enhance our research and service efforts with the latest technology and sources of information. Both individual investors and retirement plan sponsors will find that our experienced advisors are focused on each client’s individual investment goals and investment suitability. Our dedication to retirement plan cost efficiency and regulatory compliance has been well documented. We believe that our client service, both at the corporate level and individual level, coupled with our dedication to the important aspects of financial success set us apart from our competitors.