CellWand is an award winning mobile application developer founded in 2000 with its headquarters in Toronto, Canada. At CellWand, our team is always striving to make it easier for people to get where they need to go, connect to the world around them and make everyone’s daily life more convenient. And now, The Ride is here. Starting in Canada, The Ride allows users to book nearby taxis, see taxi stands, plan transit options and more… all in one app. The Ride is Canada’s Get-Me-There app. Learn more at www.gettherideapp.com Our first product, the award winning #TAXI dialing service, connects all mobile users in North America to one of the best cab companies or their preferred one by simply dialing (#8294) on any mobile. #TAXI has supported MADD Canada since 2003 and the many bar/restaurant and alcohol industry partners we work with to make getting safe rides easier. The service has been used over 13 million times to date by mobile phone users across North America. The Ride and Le Lift (French version) app take urban transportation to a whole new level. You can e-hail nearby cabs, get an ETA and driver details or connect to dispatch…then watch your driver arrive and rate your ride. With The Ride, you can also see transit options, plan your best route and compare time and cost for either taxi or transit. In marketing these services, CellWand spearheads the creation of a network of marketing partners which includes wireless carriers partners, social responsibility partners (such as MADD from 2003 to 2017), big alcohol partners (such as Diageo and provincial liquor boards) and various media partners (Zoom Media, for example). These marketing partners combine to create a powerful national marketing campaign that drives awareness and usage of services like The Ride and #TAXI.