Davis Associates Limited is registered in Engliand and Wales and owns the Trademark "Davis Associates", "DAVIS ASSOCIATES" and davis associates". Beware of similar companies passing themselves off as Davis Associates. We are human factors and user insights specialists and we have been in practice since 1986. User insights inspire and inform the design process and result in products, systems and services that better fit the needs and abilities of the user. We champion user-centred design for our clients by applying human science knowledge and methodology to to the design process. We help our clients: - Identify new innovation opportunities - Inspire and inform design decisions - Evaluate design options to de-risk design projects Clients include: Airbus, BAA, British Airways, Ford, GSK, The LEGO Group, Bombardier, Heathrow Airport, Procter and Gamble, London Underground, Severn River Crossing, The First Group, Jaguar Land Rover, and leading design consultancies. Davis Associates is a Registered Consultancy with the Chartered Institute of Ergonomics and Human Factors. We now offer LEGO SERIOUS PLAY workshops by a Certified Facilitator.