Marketing Cheltenham is the Destination Marketing Division for Cheltenham Spa, The Festival Town. Through delivery of marketing campaigns and events, we are responsible for encouraging visitors to the town, to get them to stay longer and support the local tourism, hospitality and leisure economy. This, in turn, will support economic growth – new jobs, business creation – and culture for the continued benefit of local people. Cheltenham aspires to be a place where everyone thrives – to be one of the UK’s most ‘liveable’ towns, with residents and visitors alike inspired by our festivals, culture, food, public spaces, education, and the diversity and quality of accessible experiences. We are managed by Cheltenham Borough Council in collaboration with Cheltenham BID and the Cheltenham Tourism Partnership. Together we are working on a 5-year strategy to grow Cheltenham’s visitor economy. We are funded by our members, made up of local businesses, and 100% of their membership fees go directly into promoting Cheltenham to national and international visitors.