Choose It Right is a web-based college match and education service whose mission is to help students, student-athletes and their families make educated and “future focused” choices when choosing the right college, major and career. Choose It Right’s team recognizes that without the proper understanding and effective tools to help guide the way, it’s easy for individuals to make a poor choice of major and college, potentially over pay for college and/or end up with significant student loan debt like millions of others. After spending several years researching the challenges that many students and their families face when choosing an academic path, the founders of Choose It Right developed a highly effective system, which includes the Smart College Report and related tools to help families think differently about college, ultimately making the college search and selection process much easier for them. Using Choose It Right’s system as a guide, students, student-athletes and their families are equipped with the right tools and knowledge to succeed, not just now, but also in the future.