TheatreDNA Creative is a Los Angeles, New York, and Orlando based design company that creates Architainment Lighting, Media Design, Art Direction & Creative Concepts, Creative Direction, Performance Infrastructure or Production Design for live events, themed environments, or any project needing engaging visuals. Forged in the fire of decades of live performance experience, we bring a sense of theatricality, or our "TheatreDNA," to every project we work on. We've been on the stage, in the wings, behind the console, making the pitch, next to the camera, and leading the creative concept meetings. No matter the creative task, we use our skills and experience to create environments that engage. We can work as part of a team bringing your vision to life, or as the creative force driving a project. We also know how to provide the infrastructure; not just the art. We've designed permanently installed infrastructure for lighting, video, and performance machinery systems in some of the most demanding creative environments that exist, making sure the art is fully realized, and that those systems achieve both the artistic goals and the operational functionality. And, don't forget, TheatreDNA Creative is grounded in the work of our sister brand, TheatreDNA, a performance and creative venue design and planning firm working with artists and architects to create performance spaces of all types. With decades of experience, and hundreds of theatres around the world under our belt, with budgets ranging from $3M to $300M, we're well aware of when to work lean and mean, or when to bring the world class design standards.