YouMint.com is owned by MobileTree Ltd, a company registered in England. MobileTree’s parent company is a London based holding company for 3 telecom related businesses and works closely with over 400 mobile operators globally i.e more than 60% of all mobile operators in the world! YouMint has been awarded the “Most Innovative SME Solution Award” by HSBC. The Award was presented to our CEO in the presence of Mrs. Naina Lal Kidwai (CEO, HSBC India) by Mr. Ramraj Pai (Director, SME Ratings, CRISIL). Back in 2002, a disruptive idea changed the landscape of the Mobile VAS industry in India. The short code industry was born out of a business plan written by an Indian entrepreneur who was all of 23 years old at the time. Indiatimes embraced the concept and the short code 8888 was born. After the success of the concept, the entrepreneur shifted to London and set up 3 businesses, all in the mobile industry. After 6 years, the same entrepreneur has conceived a new set of ideas that could determine the direction of the nascent mobile advertising industry.