Shoop is a Berlin-based loyalty platform founded in 2010 which offers cash rewards to its members instead of loyalty points. The company started off with no VC money and has since developed into Germany's #1 cashback site featuring more than 2.000 online merchants - among the partners are top-tier brands such as booking.com, Check24, eBay, Expedia, Vodafone and Media Markt. In December 2018 the company has more than 1 million members using the service and a team of 31 Shoopies working in Berlin´s Fabrik Internet cluster on Greifswalder Strasse.