Fairway Media provides custom designed scorecards and yardage books to more than 250 golf courses across Canada. Each product is sponsored by businesses in the local community. Fairway Media is a supplier who provides free golf course guide books, scorecards, and ball washers to golf courses in Canada . Each of these products features advertisements for local businesses. This is called ‘sponsorship advertising’ because businesses purchase advertising which ‘sponsors’ the product for the golf course. Fairway Media is a division of Bench Craft Company, founded in 1982. Between the two of them they partner with more than 4,000 golf courses across North America and in 2015 produced more than 72,000 advertisements. How can Fairway Media give away golf course products for free? It’s simple, really. Fairway Media makes golf course products and gives them to the course for free. Because Fairway Media handles all of the design and manufacturing in-house they can do this at a low cost. The businesses who advertise on a product pay for a portion the cost of production. In exchange the business gets an inexpensive way of reaching new customers. The golf course saves money. The businesses get more customers. The golfers learn about businesses who advertise and are more likely to shop within their community, keeping their money local. It’s a win-win-win situation.