Lodging Analytics Research and Consulting (LARC) provides a full suite of premium services to assist lodging companies formulate astute business decisions through transparent and advanced analytics driven forecasting. LARC blends the unique combination of deep lodging industry knowledge and a high level of analytical rigor, which creates an unparalleled expertise in desktop analysis and forecasting across the lodging industry. Our methodology is based on a profound analytical approach focused on yielding well-reasoned business decisions.