The Backrush team collectively has over a decade of experience optimizing paid social, SEM, social media, advertising, and customer engagement. Our passion is discovering the real message inside each company or brand and making it something to talk about. We're a social media and search marketing business who thrive on taking a bit of data and turning it into a positive ROI. We hail from the stunning coastline of Southern California. The beach give us our inspiration, our zeal for connection, and constant creative inspiration. Inspired by the rumbling waves of the Pacific, we chose the term ‘Backrush’, which refers to the water that returns to the ocean after a wave comes in to shore.