We are on a mission to fundamentally change the power structure in today's private finance industry, by empowering people with tools that automate their way to financial freedom. We are building a bank independent personal finance management platform for families with a shared economy. Today, the interests of consumers and banks are totally misaligned: banks earn the most when people pay maximum fees, people are locked into the highest interest rates and banks have low degrees of trust when it comes to financial advice. Frid is building an AI powered financial assistant that works 24/7 to help families improve their financial lives.