Ideas & Motion is a private company located in Cherasco and the worldwide renowned automotive hub of Turin, offering high-tech solutions in the field of automotive electronic applications. It has a well-recognized position of excellence on some key areas, stemming from more than 100 years of combined experience on innovative projects and related automotive electronic products. The core business of Ideas & Motion is to provide engineering services, both on HW and SW domains, to OEM and Tier1 companies in the automotive industry, while also being active as a supplier of Electronic Control Systems in niche applications with low volumes and high technological contents.