Verity was established in 2000 to provide software development services and content in the Telecom VAS segment and a mobile applications company which provides authentication services for financial and other transactions. Over 100 customer facing applications have been developed by Verity that serves over 10 million data services customers. It aims to create disruptive changes in areas like financial transactions through an anonymous authentication and identity management service that for the first time uses the cell phone as the medium of connectivity rather than a consuming node. Verity has participated in the roll out of the R-World Infrastructure at Reliance Infocomm from the point of technology identification, design and development. The vision of Verity is to be a leader in the domain of Authentication and Identity Services. Telecom, Financial Services (Electronic Commerce + Plastic Money) and Entertainment are among the 3 fastest growing market segments. Verity is positioned to harness the power of the mobile medium to deliver customer value around Entertainment and Financial Services. The company’s ability to envisage the compelling content that attracts mobile downloads has resulted in it evolving into a product company that offers applications in both gaming and utilities space..