Established in the 90s, Croissanterie combines French artisanal baking, high quality ingredients, and a “baked-fresh” business model to China, to share great flavours with communities everywhere. In 1988, a bakery in the French Riviera planted the seeds of our brand. From outside its windows, our founders revelled at what they saw: rows upon rows of golden croissants, arranged orderly and with precision. When Chinese baked goods were still unevenly hand-made, the French model of standardising quality with frozen, ready-to-bake products was a revolution. Inspired, Croissanterie (previously Croissants de France) was borne, bringing the model of “premade but fresh baked” to China. From establishing a centralised factory for assembly line perfection, to creating a dedicated R&D team, Croissanterie become the leading bakery brand for a generation. All this, from a simple desire to share “the perfect croissant.”In the future, we’re positioning Croissanterie as the hub and heart of every community. At first light or day’s end, we’re here to create little moments to help you press pause. Share joy. And connect generations, heart to heart. Croissanterie—baked with love so you can pass love on.