Sekford is a London watch brand that combines traditional Swiss craftsmanship with mid-century British design principles. The company originated when its founders were unable to find the sort of watch they themselves wanted to wear; a luxury, midcentury-style dress watch for everyday use, with a price equivalent to a great pair of shoes, bag or jacket. The Sekford team researched the history of watchmaking and acquired an appreciation for the fine lettering and clarity of white space found on English pocket-watch dials, which led them to explore the traditional techniques used in their production. Further inspiration came from the collaborative, artisanal approach of 18th and 19th-century English workshops. Ideas developed during this period by architects and designers, whose output beautifully captured the confluence between machine production and human skill, provided the foundations for Sekford’s creative process. Sekford aims to faithfully pursue these enlightened values, using precision engineering to execute bespoke designs by specially commissioned lettering artists and engravers.