Adapex helps leading US websites maximize their monetization through expert optimization of all programmatic channels and partnerships. From display, video, native, AMP, header bidding, inapp, CTV and direct deals -- you name it, we optimize it, in order to maximize our clients' revenues. Adapex is part of the Datrix Group, a leading provider of global AI solutions. This partnership gives us the resources to bring Datrix’s world-class data analytics and monetization solutions to our partners. Together we’ll bring addressability to the next level with AI-enhanced, first party data and targeting. This is game-changing news that brings next-generation data monetization to our industry.