Karen Pryor Clicker Training (KPCT) is a leader in the field of animal training and a recognized world leader in the science and application of marker-based positive reinforcement, or what is often called "clicker training." The company believes passionately in the power of the clicker training approach to enrich the lives of pet owners, animal professionals, and the animals they live with, work with, or study. Go to our website to learn more about clicker training. Our unique expertise is in bringing together two fields: How animals behave in their natural environments (the field of ethology) and the scientific principles established about learning (the field of behavior). Many people think of training as an end point. We don't. Our training technology is a means to the end of a strong bond between people and the animals in their care. In fact, the essence of clicker training is a system of communication that allows people and animals to get as close to talking as possible; some people say it is better than talking because it's so efficient!