Guinevere Capital brings together the traditional sports and esports worlds focusing on the development of local ecosystems. With over a decades experience in rugby, cricket and football, Guinevere provides direct investment, corporate advisory and strategy consulting including team management, high performance, brand, and commercialisation strategies. The company spans Australia, New Zealand and Europe and has helped global sports and esports organisations establish best practises to grow their business. Guinevere has been responsible for the development of three esports performance centers including the Esports High Performance Centre in the Sydney Cricket Ground, the first esports facility in Australia.