MindFolio is a management consultancy for retail, leisure, educational and residential real-estate environments. We link and leverage our two centers of gravity – Innovation & Research: • To develop visions, brand concepts, strategic master plans and customer experiences. • We base our solutions on crunchy research into the affinities, behaviour and choices of customers. We have two overarching outputs for every project: • Creating the difference – what an environment offers and how it inspires its many customers; what it looks like, feels like and how it tugs heart strings. • Validating the possibilities – data and metrics on customers, trade-offs, loyalties, values and pricing; business models, and latent opportunities. We serve our international customer base from our offices in London and Chicago. Our primary academic alliance is with Cornell, the Ivy League University in New York.