From the moment we wake up, we generate data – as consumers, as workers, as citizens. Part of that “data trail” creates a digital history of our economic activity all day, every day – by doing our banking to pay bills, making purchases online, using internet apps to manage all aspects of our financial lives, and much more. The data we generate can deliver huge benefits to society if we can unlock it safely, which means protecting people’s privacy. Smart Data Foundry (Formerly GOFCoE)) was created to deliver those benefits, to unlock that data safely. It brings together companies, public bodies, charities, and universities with a common goal – to use data in a way people can trust and to deliver economic and social benefits for everyone.