Our world is changing Responsible Research helps you understand the impact of responsible consumer action on your business. More effective business strategy means more responsible consumers and in a changing world that’s a good thing – isn’t it? The problem for business is that consumers don’t always act in the way they say they will. Sentiment and action are very different – so what do you base your planning and strategy on? We started Responsible Research because we believe understanding why attitude and behaviour are different is key to making business strategy more effective. We understand consumers and deliver new clarity around their actual behaviour.