The word ‘ARVA’ is derived from the Sanskrit Rigvedas. We have taken inspiration from the first Rigveda "Atharva Veda" to arrive at our brand name. The diagonal line in the middle of the logo signifies the demarcation between good and bad, evil and triumph, day and night. The inspiration for this was taken from the ancient Chinese concept of Yin and Yang. It signifies the sense of balance Arva Life aims to achieve as a brand in the field of wellness. A balance between work life and personal life, a balance between Client loyalty and adhering to brand principles. The Saffron circle at the bottom right hand corner which is inspired from the ancient Zen philosophy. The ‘Enso’ circle is a symbol of freedom and creativity. The colour choice is an ode to the brand’s Indian roots and pride in its ethnic origins. The colour represents strength, courage and Indianness.