Arena is a sponsorship and activation agency, specialising in sport, music and entertainment. We work closely with consumer brands and their marketing teams to deliver successful sponsorship campaigns that engage audiences and deliver meaningful experiences.  We manage sponsorships point to point. Negotiating with rights holders & promoters, developing leverage plans and creative, through to designing, building and managing activations.  We can manage this entire process or be plugged-in where required. At Arena we have a wealth of sponsorship and activation experience, are highly trusted and regarded for developing gold-class activations across some of Australia’s highest profile events.  We’re passionate and enjoy what we do. We’re straight shooting, low maintenance, high on detail, all grounded in reality…what we ideate we can deliver.   Arena.  Identifying, negotiating, creating and activating.