Leading provider of product innovation and brand research on FMCG & Finance industries in China; One of the earliest China research agency, HQ in Shanghai and Branch offices in Beijing and Guangzhou; Research experience covers 500 (Tier1-Tier5) cities of Mainland China & over 20 major countries and regions of South East Asia; Company Milestone: 1992, Found in Shanghai 1997, became CMRA (China Marketing Research Association) co-founder and consecutive council member, first ESOMAR Member from China. 1998, Won S.C.Johnson & Son “Vendor of the year” 1999, Became the only research partner of leading Brand Consulting Firm “Interbrand” 2000, Co-author of Field Work Practice Protocols 2006, P&G Thesis Award winner 2008, Only China Speaker in ESOMAR Montreal Congress—”Chinese Consumer Frontiers” ......